|
|
|
07 October
Would You Ask For Windows Mobile 6.5?
Windows Mobile From Microsoft
by SoftwareGuru
Years ago if you wanted to buy a computer, it used to be that you had to make a
choice between an Apple Mac or an IBM-compatible PC. Eventually non-Apple computers
would simply be referred to as a PC.
It's safe to say that very few people walk into a shop and inform the retailer,
"I'd like to buy a Windows PC please". Other than Linux (open source
OS) there's no viable alternative for that to be necessary.
People looking to buy a computer expect it to come with a Windows operating system
by default unless they're buying a Mac.
This isn't the case when it comes to mobile phones.
Over the last ten years mobile phones have become common and very few of them were
powered by Windows. The typical mobile user now doesn't expect it and unless
it offers a clear advantage over other platforms, people will not ask for it.
In terms of brand awareness, only the Blackberry and iPhone are the type of
phones currently asked for by name.
The very fact that Blackberry are sponsoring U2's current 2009 world tour indicates
that they're keen to cling onto whatever market share they have left after the
iPhone's all-conquering march into the hearts and minds of business customers.
The average mobile phone consumer is probably not specifically looking to buy a
Samsung, Nokia or Sony Ericsson.
So what do people ask for?
|
|
|
Buying Logic
People interested in buying a new mobile phone are either going to ask for a specific
brand because of what that represents or for any phone that offers the functionality
they want at a price point they can afford.
As it stands, the idea of a "Windows Phone" doesn't inspire the average customer
to want one. The person who wants an iPhone may not be aware of all the functionality
that it has but they know it follows on the success of the iPod and it is an impressive
piece of kit.
Not only does Windows Phone lack the brand edge of its rivals but it also lacks
the killer app needed to make it a desirable purchase.
Even Windows Mobile 6.5 reviews suggest that it is merely treading water in a race
where the competition have already built up sizable leads.
As a fan of Microsoft software, especially Windows 64-bit OS for Gaming, it's
disappointing to see no compelling reasons - as yet - to ask for a Windows Phone.
To be successful in this field, Microsoft must tackle this industry criticism head-on.
Now that mobile internet is becoming more readily available, the mobile phone market
is far too important to give up without a fight.
Where have all the bright ideas gone?
|
The Difference Between PCs and Mobiles.
People like to express themselves whether it's through what they wear, the music
they listen to, the people and things they are interested in and a hundred different
other factors.
Unlike computers or laptops, mobile phones are often viewed as personal accessories
that are an extension of the user's own personality.
If a fashion conscious woman doesn't want to be seen with any old handbag then
likewise, not any old mobile phone will do.
Computers can be all things to all people but this is definitely the wrong strategy
to take in relation to mobiles.
Personally, if someone made a Xbox360 themed Windows Phone with exclusive Xbox Live
Arcade apps then I'd take a look at that. There's a whole market segment
to tap into right there.
The Xbox phone handset, the Sports edition, the Windows Fashion edition, all of
these Windows Phone handset models could come preset with all of the goodies their
owners want and more.
If Microsoft drop the ball on this one, Windows Phone will become another Zune and
frankly, for a global corporation with the gigantic finances and deep talent pool
at its disposal, that would be a tragedy for innovation and competition in the
market.
|
|
Posted by
admin
at
17:19
|
|
Latest mobile phone software news from Software4Students Ireland.