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22 April

Ten Years On: How Online Music Habits Changed Attitudes


Point Of No Return?      

by SoftwareGuru


Whenever I write about software piracy, I can't help thinking about the impact that peer-to-peer software has had on attitudes since the millennium.

Ever since the arrival of Napster, students have become accustomed to downloading as much digital music as they want for free.

Ask any smoker and they will tell you that some habits are hard to break.

Despite the possible implementation of the three strikes rule in Ireland, the issue of theft in relation to digital media remains a dilemma.

Content creators and artists are being given even less creative freedom by the companies that fund them because it is increasingly harder to predict profitability due to piracy.

As broadband speeds increase, it becomes just as easy to download a movie or computer game illegally in the same time it would have taken you 10 years ago to download a mp3 via a dial-up connection.

One the one hand students in Ireland want there to be jobs available after they graduate.

The other side of the argument is that the economy suffers when the next generation of young people leave education believing they are entitled to everything for free.






















Crossroads

High speed broadband and internet access has changed how we gain access to information and content.

Distribution of any content that can be digitised can no longer be controlled in the same way that physical distribution models worked in the past.

As internet users we have access to all this new content, both legal and illegal.

Ten years on from Napster we are at a crossroads.

The ease with which illegal media can be obtained is now balanced against new legislation and the idea that we should reward artists and content creators for their work.

Does government intervention through the introduction of new laws highlight our individual inability to do the right thing?

According to sbpost.ie,

"In censuring the European Commission, the European Parliament’s motion stated that ‘‘the proposed [Anti-Counterfeiting Trade] agreement should not make it possible for any so-called ‘three-strikes’ procedures to be imposed’’ and that it ‘‘must include the stipulation that the closing-off of an individual’s internet access shall be subject to prior examination by a court’".

Setting An Example

Parents with children in school, college or university in Ireland must set an example for the next generation.

Learned behaviour and the values we inherit from our parents can be even more powerful a habit than anything we have learned ourselves over the last ten years.

From the feedback and comments on our Software4Students Facebook profile it is clear that our customers appreciate value and want to purchase genuine software. 

The next general election campaign means that politicians will be knocking at your door asking for your vote.

This will be a great opportunity to confront them face to face about the issues that you are most concerned about.

Student voters are likely to be extremely concerned with ISP's legal ability to have persistent file sharers disconnected from the internet.

We can shape the future together not only from our own actions but by influencing others such as our family and friends, as well as exercising our vote.

New legal music streaming and download sites such as Last.fm provide students with a legal way of hearing the latest tunes.  

Software4Students Ireland customers can choose to buy their student discounted Windows 7 download for less here as opposed to paying a lot more for a boxed high street DVD edition.

We all have to decide at this crossroads which path we are going to take and the impact it will have.

Is it too late for Generation Y?


Click the link below if you would like to browse our Discount Student Software deals.










 





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Ten Years On: How Online Music Habits Changed Attitudes