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24 April

Beware The Power Of Twitter

Awareness Online

by SoftwareGuru
Monday 20th April 2009


Blink these days and you'll miss something. Just look at last week.

Twitter users created an online uproar over Amazon's sales-rank fiasco that happened over Easter weekend, and Scottish singer Susan Boyle was last week's most watched clip on YouTube.

Power appears to have swung back towards the online customer, the voter and the unheard voices that now dominate the Twittersphere.

This shouldn't come as a surprise. Motivating public opinion online played a large role in Barack Obama's campaign success.

Yet these three recent events still prove how underestimated the power of the online voice truly is and what it can achieve in a remarkably short period of time.

In an era where we don't trust advertising, television or even most politicians, we turn to those who we respect and admire the most to help us along the way
- our friends.

A year or two ago, a handful of bloggers might have written a few articles on the above happenings.

Today, a simple tag in Twitter such as #amazonfail can launch a million tongues talking negatively about your brand, company, product or service.



Using Twitter To Promote Student Issues







Student Agenda in Ireland

Online awareness of discounts has been of tremendous benefit to students in Ireland.

Likewise, parents and guardians of school children as well as older students are discovering that big savings are available simply by asking their friends for advice on where to look.

In 2009, it's no surprise that a message service such as Twitter can have such an immediate impact on consumer knowledge and behaviour.

For a sample of how quickly irate people can make themselves heard online try searching Twitter for #amazonfail or Google for “amazon rank”.  

For bargains generally, there are many places online that will tell you where to find a bargain or last minute money saving offer.

Of course, once people have developed the habit of using one online store for all their purchasing, it can be a hard habit to break even if there are cheaper prices elsewhere.

As one customer, Adam Burton, has commented on our service on the Software4Student Facebook profile: "a life saver, this should be made more known to students".

Help Your Friends Save Money

So bearing this in mind, here's a few suggestions this week to help your friends save money on their next software purchase.

1. Visit Software4Students.ie
- tell your friends to see the amazing online deals and how much money they will save on their next purchase.

2. Discuss education issues via our Twitter updates
- we are following many teachers and parents but we'd love to hear from more of you out there.

3. Read Testimonials on our Facebook campaign
- many customers have been kind enough to leave very positive responses.  

4. Watch software-related video clips on YouTube
-  our S4S YouTube profile features Microsoft, Adobe and Norton Music software in action, plus the odd funny video and other random clips.


Thank you for your support!

Student Software Ireland


Software for Students in Ireland

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